Creative Marketing Director

Job Summary

• Act as the primary strategic and creative partner to channel leaders, product managers, and digital teams, translating business goals into clear, actionable creative direction.
• Bridge strategy and execution by transforming business priorities (e.g., growth targets, product launches, channel initiatives) into integrated campaign strategies, messaging frameworks, and content plans.
• Build and lead strong partnerships with internal teams and external agencies to deliver compelling, consumer-centric concepts across all key touchpoints, including packaging, advertising (digital and print), social media, email, UX/UI, and branded content.
• Drive a proactive creative function that shapes how the brand is positioned in the market, rather than reacting to requests.
• Develop deep understanding of both B2C and B2B audiences, including pet parents, veterinarians, clinic staff, veterinary students, and ecommerce/retail consumers.
• Translate customer insights, motivations, and barriers into clear, persuasive, and compliant messaging.
• Lead the ideation and development of campaigns aligned with targeted business objectives.
• Ensure all campaigns are tailored to the audience, channel, and timing while maintaining consistency with brand standards.
• Oversee all creative deliverables to ensure they are on-brand, high-quality, differentiated, and visually engaging.
• Partner with internal stakeholders and external agencies to execute campaigns effectively and bring concepts to life.
• Navigate a regulated environment by ensuring all creative meets legal and compliance standards without compromising impact.
• Continuously refine brand standards, creative processes, and governance to optimize consistency and efficiency across all touchpoints.
• Lead, mentor, and develop a high-performing creative team, while managing agency partners as the primary point of accountability for quality, alignment, and execution.
• Establish and enhance workflows and operating models to support multiple stakeholders while maintaining efficiency and output.
• Oversee creative resources, timelines, and budgets to deliver projects on time, within scope, and on budget.
• Collaborate cross-functionally to measure performance, capture insights, and continuously optimize campaigns to drive improved business results.

• 10+ years of experience in creative leadership, brand strategy, and integrated marketing, with a proven track record of translating business objectives into high-impact creative campaigns.
• Experience in regulated or highly governed industries (e.g., food, healthcare, supplements, pharmaceuticals, or leading CPG organizations), with demonstrated ability to develop compelling creative within legal and regulatory constraints.
• Deep understanding of both B2C and B2B marketing dynamics, across healthcare, veterinary, retail, or ecommerce environments.
• Proven ability to lead the development of integrated, omnichannel campaigns across packaging, digital, social, ecommerce, and content ecosystems.
• Strong commercial and analytical acumen, with experience measuring creative performance, interpreting data, and connecting creative output to business KPIs.
• Experience building, leading, and scaling creative teams and agency partnerships, including establishing processes, prioritization, and workflows.
• Proficiency in industry-standard creative tools (Adobe Creative Suite, Figma, etc.), with the ability to guide and evaluate high-quality design and content output.

How to Apply

Interested candidates should submit their application online using the link below.